Setback For Microsoft? Windows Phone Isn't Getting Popular In The US | TechTree.com

Setback For Microsoft? Windows Phone Isn't Getting Popular In The US

Market share for Microsoft's mobile OS hasn't grown in the three months that ended May, when compared to the previous quarter.

 

Microsoft is making some pretty aggressive moves with its Windows Phone platform, but none of that seems to be helping it grow its share in the US market. According to the latest data released by Comscore, the market share held by Windows Phone in the US stood at 3.4 percent in the three months that ended in May, the same level it was at in the previous quarter.

The report added that Android too posted no growth in the quarter that ended in May, while Apple gained 0.6% and BlackBerry lost 0.6 percent. This however doesn't come as a surprise given that devices running on Android and those sold by Apple dominate the US market, so there's literally no room for them to move.

As with the case of Windows Mobile however, Microsoft is investing billions of dollars to develop the platform, but isn't seeing any growth. While some may argue that the company isn't looking at saturated/developed markets such as the US, the company can't simply ignore it given the sheer size of the developer community.

It's no secret that Windows Mobile has improved by leaps and bounds in the past few quarters, however that doesn't seem to be enough to sway US customers. Nokia was already on its way out of the US market when Microsoft paid nearly $7 billion to buy it.

The former Finnish manufacturer certainly had a foothold in developing markets, though very much reduced from its former glory, but for wooing buyers in developed markets the company really needs to start looking at manufacturers like Samsung and LG.

[See also: Windows 9 Will Adapt Its UI Depending On Device And Accessory]

Microsoft really needs to start showing its Windows Phone platform is as malleable as Google's Android, while harking on the fact that it still controls the biggest chunk of the PC market. Some hope of this happening is seen rumours of Windows 9, which is touted to be a cross-platform, shape-shifting software.


TAGS: Microsoft, Windows Phone, Software, Mobile Phones, US Market

 
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