CES 2012: Intel Cons Visitors With Fake Ultrabook Demo | TechTree.com

CES 2012: Intel Cons Visitors With Fake Ultrabook Demo

Tries to pass off pre-rendered F1 2011 gameplay video as the real deal.

 

What do Ashlee Simpson, Milli Vanilli, and Sony have in common? They all like to fake it. Now, microprocessor maker Intel has joined the hall of shame, straight from its conference at the 2012 Consumer Electronics Show. Intel's Mooley Eden showcased what was supposed to be a real-time demo of Codemaster's F1 2011, in order to advertise the new Ivy Bridge-based ultrabooks' DX11 prowess. However, as our eagle-eyed friends at Bright Side Of News pointed out, Eden had actually taken the audience for a ride by pretending to play along to a gameplay clip — one that was perhaps recorded earlier on a more powerful, non-Ivy Bridge machine. Refer to the video below and you can spot the tell-tale VLC Media Player overlay menu appear just at the beginning of the video.
 


Although Intel apologists argue that this may have been done to "avoid any potential hiccups on stage", that still puts a question mark on the processor maker's faith in its own products. Such doctored demos only propagate a blend of nonchalance and complacency that ultimately leads to substandard products.

However, the worst part of Intel's Ivy Bridge charade is how the ultrabook couldn't even render a simple VLC video without stuttering. To be honest, there would have at least been some shred of dignity in failing to render the actual game instead.


TAGS: Intel, Laptops, Events, CES, Nachiket

 
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