A Lunchbox That Doubles Up As Mobile Charger | TechTree.com

A Lunchbox That Doubles Up As Mobile Charger

KFC is introducing 'Watt a Box' - a lunch box with a built in power bank to charge cellphones.

 

Finding a charger when your smartphone battery is low can be really challenging, whether you are in the middle of a meeting or a meal. After all, smartphones are becoming as essential as your meal.

To solve this challenge, KFC in association with Blink Digital will help you charge your phone into a service by launching ‘Watt A Box’ . It’s the ‘first’ ever Meal Box which comes with a built-in power bank and can charge your smartphone while you enjoy your finger licking meal.

KFC has created this innovative solution as part of its marketing campaign to engage with consumers and seeing the increased demand to access mobile chargers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in ‘Watt A Box’ and even take it home.

Also Read: XOLO Launches 6,000 mAh Power Bank At INR 999

“We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot.

"In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful - whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital.

Also Read: Top 5 Solar Power Banks For Your Smartphone

The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers. No wonder then, a meal box with built-in power bank holds the power to deliver more personalized customer experiences.

The Watt A Box is not for sale -customers can win it by participating in a competition on KFC’s Facebook page, which asks participants to tag a friend and tell them why this friend of theirs absolutely needs the Watt A Box.

 


TAGS: KFC Watt A Box, Powerbank

 
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