YU Gets The Nation Grooving On World Music Day | TechTree.com

YU Gets The Nation Grooving On World Music Day

The smartphone company collaborates with Gaana.com and 94.3 Raido One for its music lovers.

 

On World Music Day, YU takes its always-on digital strategy a notch higher. Collaborating with two of the biggest players in the music space - Gaana.com and 94.3 Radio One, YU delighted its music lovers by giving them an access to 24 hours of non-stop music on demand.

The digital campaign this year lets you enjoy your music anytime, anywhere and is being supported by two activities today:

Real time Digital – Radio Integration

The #YUPlayMusic social campaign gives people a chance to choose and play their favorite sound tracks on the leading local radio station 94.3 Radio One in Delhi & Mumbai. Listeners could simply tweet their song request to @Yuplaygod with  #YUPLAYMUSIC and tune in to enjoy their favorite song on the radio station live.

On Demand music on Mobile & web

The second activity is a pure digital initiative that allows listeners to stream music without opening music sites or downloading a specific music app. The special integration with Gaana is running live on a host of popular mobile & desktop sites including Facebook where listeners could simply search and play their favorite song inside the YU + Gaana creative. The creative also allows users to share their music and lets music flow.

Speaking about the new digital campaign Shubhodip Pal, Chief Operating Officer, YU Televentures said, “India is a music loving country and music is not only a top trend on social but also the top viewed genres on YouTube as well. Statistics show how on an average there are 8.2 million monthly music related searches on Google. Being a youth centric brand we are always focused on bringing alive experiences that connect our consumers to their passions. Clearly, music is one of the key passion points that resonates with our consumers, hence on the World Music Day we are happy to partner with some of the biggest players in the music space to connect the music aficionados to the best in class of music experience.”

You can catch the campaign live on www.yuplaygod.com & also on the yuplaygod twitter handle. Don’t forget to tweet with #YuPlayMusic to make your song part of Radio One’s playlist


TAGS: YU, Yu Play Music

 
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