Vivo Collaborates with Marvel's Captain America: Civil War | TechTree.com

Vivo Collaborates with Marvel's Captain America: Civil War

After consolidating its position among the top five smartphone brands, Vivo plans to achieve better global reach through movie co-branding.

 

Movie co-branding is one of Vivo's key strategies in expanding into the international market. In 2015, Vivo collaborated with the much-loved animated comedy Minions and launched the customized X5Pro, while the company also had important cameos in The Martian and Mission Impossible 5 the same year.

Now seen on the big screen in Marvel's latest box office hit Captain America: Civil War, Vivo's new V series smartphones V3 and V3Max used by super heroes Iron Man and Captain America feature a simple design and premium hardware quality.

The slim, all-metal body V3 and V3Max are powered by strong 4GB RAM to run multiple applications smoothly at the same time. The camera only takes 0.7 seconds to start up and 0.2 seconds to focus. The two models also highlight fast fingerprint unlocking as well as Hi-Fi (High-Fidelity) audio and video experience.

"The Captain America: Civil War movie has enjoyed positive reviews from critics and audiences around the world," said Alex Feng, CMO of Vivo. "Our collaboration with Marvel will provide fans of both our companies the opportunity to own the 'super hero approved' smartphone."

"Vivo is designed for people who are passionate about life just as we are," continued Feng. "We seek to perfect our products and explore what the consumers really need and satisfy their requirements."

The two V series products were released in seven countries including India, Malaysia, Thailand, the Philippines, Vietnam, Myanmar and Indonesia, taking the company's all-new flagship smartphones as well as the brand around the world.
 


TAGS: Vivo V3, Vivo V3 Max, Vivo Mobiles, Vivo V Series, Marvel Studios

 
News Corner
IMP IMP IMP
##