IMAX Unveils Comprehensive Virtual Reality Strategy | TechTree.com

IMAX Unveils Comprehensive Virtual Reality Strategy

IMAX to create fully integrated premium out-of-home VR offering encompassing camera capture, content distribution and delivery.

 

IMAX has recently announced its strategy to develop a premium location-based virtual reality offering that will deliver immersive, multi-dimensional experiences, including entertainment content and games, to multiplexes, malls and other commercial destinations.

Following the recent IMAX Google VR camera announcement, IMAX has expanded its initiative to include a joint venture agreement with Starbreeze AB, a Swedish-based independent creator, publisher and distributor of high-quality VR entertainment content and hardware.

According to the agreement, IMAX will create a premium VR experience that will leverage Starbreeze's unique StarVR headset technology, which provides a 210-degree full peripheral field of view - double that of any other VR headset currently available - to offer a truly immersive VR experience that is worthy of the IMAX brand.

As part of the partnership, Starbreeze's existing library of VR entertainment content and games will also be made available to consumers as well as the premium content resulting from the IMAX Google VR camera.

The new VR experience will be made available within select multiplexes as well as commercial locations such as shopping centres and tourist destinations. The parties will launch up to six sites this year in both domestic and international markets. A test site for the first IMAX VR location has been selected. If successful, the intent is to roll out the concept globally.


TAGS: IMAX, virtual reality

 
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