Get Ready For A Chinese Invasion In Mobile Market | TechTree.com

Get Ready For A Chinese Invasion In Mobile Market

Made In China.The title defines everything.

 
Get Ready For A Chinese Invasion In Mobile Market

Made In China, from dolls to electronics our houses are filled with Chinese items, whether you like it or not.

For the past six years, the mobile market has been dominated by the Koreans (Samsung, LG), Japanese (Sony, Panasonic), USA (Apple, Motorola, HP, Dell), Taiwan (HTC, Acer, Asus), Canada (Blackberry). But since 2010, Chinese companies have been invading the sector, with companies like ZTE and Huawei, who are basically modem manufacturers.

It was the rise of Android that gave birth to new Chinese manufacturers like Xiaomi, Gionee, Oppo etc, and since 2013, they have joined the race and are threatening to eat into the market share of the 'so called' leaders. Meanwhile, another major player Lenovo is vigorously launching new phones and has improved its ability of transforming into a truly global player with the purchase of Motorola from Google.

These Chinese companies are also looking to hire the brightest minds in the tech world, just as Xiaomi hired Hugo Barra from Google to look after their mobile division. This is a clear indication that the Chinese are looking at the global market, even though currently most of the manufacturers are unpopular outside Asia.  What's really impressive is their willingness to break the barriers.

chinese-year-horse

It's not like the companies are looking to flood the low-end smartphone market either. The Huawei Ascend ,Xiaomi MI2, Gionee Elif and Oppo Find are a few models competing in the high-end smartphone market. Going by this trend, there are indications that by 2015 the Chinese may emerge as a market leaders in mobile sector.

Even though there is huge competition worldwide, Chinese can perform well in markets by making their phones cost-effective and launching variety of models. This will make it easier for them to pitch in across regions. The global mobile sector will double in size and there are a lot of manufacturers who are ready to enter the fray.

One such emerging brand is One Plus, with Pete Lau as its CEO who was previously with Oppo and then went on to start his own brand. The company's first phone, the 'One' has already created a few positive waves all over the world.

These are some exciting moments for the Indian market as this is the cynosure to all the brands. The Chinese brands too are looking at the Indian market seriously and in Q4 of 2013, a few of them have launched their handsets in the country. The latest addition is Oppo and Xiaomi, who have a few launches in the pipeline.

While the Indian brands like Micromax have got a foothold in the Indian market, there is still a lot they can learn a from the global ambitions of the Chinese companies.


Tags : China, Android, Mobile Phones

 
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